Heartwood Publishing created a bespoke promotional map and souvenir guide for Abbey Road Studios, combining visitor information, heritage storytelling and retail merchandising to create a premium product for sale through the attraction’s retail store
The Challenge
Design a saleable visitor souvenir for the gift shop that would tell story of the studios whilst providing helpful London mapping.
The Solution
A fully customised PopOut map featuring:
- A timeline of key events in Abbey Road’s history as the world’s first dedicated recording studio
- Fan lore about the three main recording studios referencing the artists and iconic albums recorded there
- Central London PopOut map showing Abbey Road’s location and other key visitor landmarks
- A helpful Heart of the Underground Tube Map
The Result
A perfect memento for music fans from around the world that also generates income.