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Heartwood Publishing created a bespoke promotional map and souvenir guide for Abbey Road Studios, combining visitor information, heritage storytelling and retail merchandising to create a premium product for sale through the attraction’s retail store

The Challenge

Design a saleable visitor souvenir for the gift shop that would tell story of the studios whilst providing helpful London mapping.

  • Abbey Road Studios PopOut Map Timeline
    Abbey Road Studios history timeline
  • Abbey Road bespoke PopOut Map
    Bespoke branded cover
  • Abbey Road Studios History
    Telling the story of the studios
  • Abbey Road Studios PopOut Map
    Studios located on London map
  • Abbey Road Studios Tube Map
    Heart of the Underground Tube Map

The Solution

A fully customised PopOut map featuring:

  • A timeline of key events in Abbey Road’s history as the world’s first dedicated recording studio
  • Fan lore about the three main recording studios referencing the artists and iconic albums recorded there
  • Central London PopOut map showing Abbey Road’s location and other key visitor landmarks
  • A helpful Heart of the Underground Tube Map

The Result

A perfect memento for music fans from around the world that also generates income.

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