When Dolce & Gabbana partnered with Heartwood Publishing to create a luxury brand promotional map, the goal was deceptively simple: to give customers something practical, valuable and collectible. What followed was a collaboration built on heritage, craftsmanship, and the kind of print experience that feels as considered as the brand itself. The project combined luxury brand positioning, destination-based content, and premium print production to deliver a memorable branded experience for customers. This PopOut map brand case study explores the objectives, creative process, and results of the campaign.
The Challenge: a brand promotional map
To create iconic city maps for Dolce & Gabbana clientele that ooze thoughtful practicality while showcasing boutique locations and nurturing patron loyalty.
The Solution
Stylishly executed individual maps for Milano and Paris with:
- Striking designs capturing D&G’s brand aesthetic
- Detailed city mapping
- Clear identification of the designer’s thirteen boutiques and locations across the two cities
- Enhanced listings that included other top-end retailers catering to their clients’ needs
The Result
Two maps that reflect the vibrancy of the brand, creating a keepsake that promotes loyalty and repeat visits.